Sales, customer, vendor, and payment analytics with exportable reports for data-driven marketplace management.

Reports & Analytics

The Analytics module provides comprehensive reporting across all marketplace dimensions. Generate sales, customer, vendor, and payment reports with flexible filtering, visualization, and export capabilities.

Sales Reports

By Period

Analyze sales performance over time with configurable granularity:

Granularity	Description
Daily	Day-by-day breakdown, best for last 7-30 days
Weekly	Week-by-week totals, best for last 3-6 months
Monthly	Month-by-month summary, best for yearly analysis
Quarterly	Quarter-by-quarter for executive reporting

Metrics available per period:

Metric	Description
GMV	Gross merchandise value (total sales before returns)
Net Revenue	GMV minus returns and refunds
Platform Revenue	Commission earned by the platform
Orders	Number of orders placed
Average Order Value	Net revenue / orders
Units Sold	Total product units sold
Return Rate	Percentage of orders with returns
New Customers	First-time buyers in the period

By Vendor

Compare vendor performance side-by-side:

Column	Description
Vendor	Vendor name
GMV	Vendor's gross merchandise value
Orders	Number of orders received
AOV	Average order value
Commission	Commission paid to the platform
Return Rate	Percentage of vendor orders returned
Rating	Average customer rating
Rank	Performance rank compared to other vendors

By Category

Understand which product categories drive the most revenue:

Column	Description
Category	Category name (hierarchical path)
GMV	Total sales in this category
Orders	Number of orders containing items from this category
Units Sold	Total units sold in this category
Avg. Price	Average product price in this category
Growth	Percentage change vs. previous period

By Product

Top-performing and underperforming product analysis:

Column	Description
Product	Product name with thumbnail
Vendor	Selling vendor
Units Sold	Total units sold
Revenue	Total revenue generated
Views	Product page views
Conversion Rate	Views to purchase conversion
Return Rate	Percentage of units returned

Use the "By Product" report to identify products with high views but low conversion — these may need better images, descriptions, or pricing.

Customer Analytics

Understand customer behavior, acquisition, and retention:

Acquisition

New customer registrations over time
Acquisition channel breakdown (organic, referral, campaign, social)
First purchase conversion rate (registered but not yet purchased)
Time to first purchase

Retention

Repeat purchase rate
Cohort retention analysis (monthly cohorts)
Customer lifetime value (CLV) estimates
Churn rate (customers inactive for 90+ days)

Segmentation

Customer distribution by loyalty tier
Distribution by order count ranges
Distribution by spend ranges
Geographic distribution (Malta regions)

Engagement

Active customers (ordered in last 30 days)
Wishlist usage
Review submission rate
App vs. web purchase ratio

Cohort Analysis

The cohort analysis table groups customers by their registration month and tracks their purchasing behavior over subsequent months:

Cohort	Month 1	Month 2	Month 3	Month 6	Month 12
Jan 2026	100%	42%	28%	18%	12%
Feb 2026	100%	45%	31%	20%	-
Mar 2026	100%	38%	-	-	-

Cohort retention data helps you identify whether your customer retention is improving or declining over time, and measure the impact of loyalty program changes.

Vendor Analytics

Detailed vendor performance analysis beyond the sales reports:

Report	Description
Onboarding funnel	Application → approval → first product → first sale conversion rates
Fulfillment performance	On-time shipping rates, average shipping time, tracking upload rate
Quality metrics	Product rejection rate, dispute rate, review scores
Growth trends	Month-over-month GMV growth per vendor
Inventory health	Stock levels, out-of-stock frequency, overstock indicators
Response times	Customer inquiry response times per vendor

Payment Analytics

Financial transaction analysis:

Report	Description
Payment method breakdown	Distribution of orders by payment method (card, digital wallet, bank transfer)
Transaction success rate	Percentage of payment attempts that succeed
Refund analysis	Refund amounts, reasons, and trends over time
Payout performance	Payout success rates, average processing time, failed payout analysis
Currency breakdown	Transaction volumes by currency (primarily EUR for Malta)

Revenue Reports

Executive-level revenue reporting:

Metric	Description
Total GMV	Gross merchandise value across the platform
Net Revenue	GMV minus returns, refunds, and cancellations
Commission Revenue	Total commission earned by the platform
Subscription Revenue	Revenue from vendor plan subscriptions
Loyalty Program Cost	Points redeemed (platform's share of cost)
Net Platform Revenue	Commission + subscriptions - loyalty costs

Revenue Trend Charts

Interactive charts showing:

Daily/weekly/monthly revenue trends
Revenue breakdown by source (commission vs. subscription)
Year-over-year comparison
Revenue per vendor (top 10)
Revenue by category (top 10)

Export

All reports can be exported for offline analysis and accounting:

Select the report type, date range, filters, and metrics you want to include.

Review the report on screen to ensure it contains the data you need.

Choose your export format:

CSV — For spreadsheet import and data processing
Excel (.xlsx) — For formatted spreadsheets with charts

The file is generated and downloaded to your browser. Large reports may take a few seconds to generate.

Exports are logged in the audit trail. Sensitive financial data exports may require additional confirmation depending on your admin role.

Reports & Analytics

Acquisition

Retention

Segmentation

Engagement

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