XiriGo Admin DocsCampaigns & Promotions
Create and manage promotional campaigns, platform coupons, promotions, and price lists for the marketplace.
Campaigns & Promotions
The Campaigns module lets admins create and manage marketing campaigns, platform-wide coupons, promotional rules, and custom price lists. These tools drive sales, attract new customers, and increase repeat purchases.
Campaign Management
Campaigns are organized marketing efforts that combine multiple promotional tools (coupons, banners, announcements) under a single tracked initiative.
Campaign List
| Column | Description |
|---|---|
| Campaign Name | Descriptive name for the campaign |
| Status | Draft, active, paused, completed, archived |
| Start Date | Campaign launch date |
| End Date | Campaign end date |
| Budget | Allocated promotional budget (EUR) |
| Revenue | Revenue generated from campaign-attributed orders |
| ROI | Return on investment (revenue / budget) |
| Orders | Number of orders attributed to the campaign |
Creating a Campaign
Provide a campaign name, description, start date, end date, and budget.
Attach promotional elements:
- Link existing coupons or create new ones
- Associate banners that promote this campaign
- Set up announcements for the campaign period
- Define automatic discounts or free shipping rules
Define who sees the campaign:
- All customers
- Specific customer groups
- Specific loyalty tiers
- New customers only
- Returning customers only
Review the campaign configuration. Save as draft to continue editing later, or publish to activate (or schedule for the start date).
Campaign Lifecycle
| Action | Description |
|---|---|
| Publish | Activate the campaign (goes live immediately or on scheduled date) |
| Pause | Temporarily suspend the campaign; all promotions are deactivated |
| Resume | Reactivate a paused campaign |
| Complete | End the campaign; triggered automatically on end date or manually |
| Archive | Move a completed campaign to the archive for historical reference |
Campaign Analytics
Each campaign has a dedicated analytics view:
Orders
Total orders placed using campaign coupons or during the campaign period.
Revenue
Total revenue generated from campaign-attributed orders.
New Customers
Number of first-time buyers acquired during the campaign.
Additional metrics:
| Metric | Description |
|---|---|
| Coupon redemptions | Number of times campaign coupons were used |
| Average order value | AOV for campaign orders vs. platform average |
| Conversion rate | Percentage of campaign page visitors who placed an order |
| Customer acquisition cost | Budget / new customers acquired |
Platform Coupons
Create and manage discount coupons available across the marketplace.
Coupon Properties
| Property | Description |
|---|---|
| Code | Unique coupon code entered by customers at checkout |
| Discount Type | Percentage, fixed amount, or free shipping |
| Discount Value | Percentage or EUR amount |
| Minimum Order | Minimum order value required to use the coupon |
| Usage Limit | Maximum number of times the coupon can be used (total) |
| Per-Customer Limit | Maximum uses per individual customer |
| Valid From | Start date of coupon validity |
| Valid Until | Expiration date |
| Target | All products, specific categories, specific vendors, or specific products |
| Customer Restriction | All customers, specific groups, specific loyalty tiers, or first-time buyers |
Creating a Coupon
Go to Campaigns > Coupons and click Create Coupon.
Enter a unique coupon code (or generate one automatically). Select the discount type and value.
Set minimum order value, usage limits, validity dates, product/category targeting, and customer restrictions.
The coupon is created and active within the specified validity period.
Platform coupons are funded by the platform (deducted from platform commission revenue). Vendor-specific coupons are managed separately through the vendor panel.
Promotions
Promotions are automatic discount rules applied at checkout without requiring a coupon code.
Promotion Types
| Type | Description | Example |
|---|---|---|
| Percentage off | Percentage discount on qualifying items | 20% off all Electronics |
| Fixed amount off | Fixed EUR discount on qualifying items | EUR 10 off orders over EUR 50 |
| Buy X Get Y | Free or discounted item when purchasing qualifying items | Buy 2 get 1 free |
| Free shipping | Waive shipping fees for qualifying orders | Free shipping on orders over EUR 30 |
| Bundle discount | Discount when purchasing specific items together | 15% off when buying a phone + case |
Promotion Configuration
Each promotion includes:
- Name and description
- Discount type and value
- Qualifying conditions (product, category, vendor, order minimum)
- Customer targeting (all, group, loyalty tier)
- Priority (when multiple promotions apply, which takes precedence)
- Stacking rules (whether this promotion can combine with other promotions or coupons)
- Validity period (start and end dates)
Price Lists
Price lists allow you to create alternative pricing for specific customer segments, regions, or promotional periods.
Price List Properties
| Property | Description |
|---|---|
| Name | Descriptive name (e.g., "VIP Pricing", "Holiday Sale Prices") |
| Type | Sale (promotional) or Override (permanent alternative) |
| Customer Groups | Which customer groups see these prices |
| Start Date | When prices become effective |
| End Date | When prices revert to default |
| Products | List of products with custom prices |
Click Create Price List. Name it and select the type (sale or override).
Search for products and set custom prices for each variant. You can import prices from a CSV file for bulk updates.
Assign customer groups and validity dates. Only customers in the assigned groups will see the custom prices during the valid period.
Save and activate the price list. Prices take effect immediately or on the scheduled start date.
Combine price lists with campaigns for maximum impact. For example, create a "Black Friday" price list with deep discounts, attach it to a campaign with banners and announcements, and target it to all customers.